Demographics

Social Classes Targeted


Q magazine is fairly similar to my magazine so I will have a similar demographic which is 70% ABC1.
The magazine will also mainly to targeted at men around 70% for Q and MOJO.

Price Of The Magazine
The magazine will be monthly so the price will be around £4. Also a higher price indicates it's a higher quality of magazine.

Free Gifts And Prizes 
The magazine is based entirely around the type of music you would find at festivals so winning tickets or something similar would be fitting. Or as a gift the magazine could offer a free download of the month with every purchase.

Props And Set Needed For My Pictures

• An old tomtom 
• A new bright tom
• Full drum kit of a bright colour 
• Drum Sticks 
• Bright t-shirt 
• An old wall 

Some of these props have not been used because the recurring theme has changed. A new list of props, setting and people has been added to my blog.

Colour Scheme

For The Double Page Spread:

A scrapbook effect is going to be used so I am using a yellowish paper with black and white pictures and a bright picture for the current picture so it shows modern innovation. This so it's clear we're looking at past achievements.

The Cover:
The Magazine is celebrating the best of british rock therefore the colour scheme will be red white and blue, however i need to make it clear it is red, white and blue representative of the union flag and not the american stars and stripes or the french flag.
Contents Page:

The contents page will have the same theme as the cover.

Changes

As I am doing a best of British theme, I realised that I should use the iconic Red, White and Blue to suit the idea. I have decided that the best of British idea will recur through the magazine.  

Prezi On My Chosen Genre For My Magazine

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Magazine Name Ideas

Outlook
Accentura (with an accent on the A)
Forte
Fortissimo
Live Sound
Live Outlook
Strum
Play
ICON
Beap
Rockfile

Initial Ideas And Drafts

To fit with the story of a drummer reflecting on past successes as well as talking about new innovation, I have decided the double page spread will have a scrapbook theme.
This theme however has changed to a best of British theme. I will still try and incorporate the scrapbook idea in my double page spread however.

Cover, contents page and cover 1st drafts:

Music Magazine Contents Pages With LIIAR Analysis

The iconic Andy Warhol banana from Velvet Underground's album; Velvet Underground & Nico immediately grabs the readers attention. This is because the banana is right in the centre of the page, it's also the biggest image on the page and is one of the most recognisable album covers to exist. This has been done so that the reader can instantly reconise what the main article is. The NME is typically known for celebrating artist indie music such as the velvet underground, who are idols in the indie world, and when an NME fan opens their issue to see what the main article is, they will be excited to see that an article on the band is on page 24. The other images being smaller also effects the importance on the main article. Bananas are not usually bigger than people, of course. But, the fact that this banana is a bigger image than the six images of bands indicates that this is a particularly important article to read in this issue of the NME.

The colour scheme used helps the audience to instantly reconise the genre of the music magazine. None of the colour used are bold colours and the paper isn't a bright white, which suggests that the magazine is not going to be about mega loud or super squeaky clean bubble gum pop. 

The audience is also reconisable from a glance of the contents page. Everyone on the page looks to be younger than 35, which suggests that the audience are supposed to be the same. The image about Velvet Underground is not of the band members themselves but instead of their album. This could suggest that the NME don't want their readers to be put off by a group of old men or an old picture because that doesn't fit with their ideology ( New Music Express) because the band are not in any way new.

This contents page from Q magazine is much more glossy, with brighter images and a bigger page. This tells us that more money has been used to make the magazine, suggesting it has been made for those with more money compared to the NME readers. The magazine features two bands of which Damon Albarn is a member telling us they are fond of his work; who covers many genres himself, in keeping with the magazine's ideology.

By looking at the two pages we can see that the magazine is very diverse in genres as we see 2D from Gorillaz next to an image of the village people. These two groups are not known to be associated with each other in any way so it can be a shock to anyone expecting a single genre. The image of 2D being larger than any other and not being crammed for space, tells us that this is the main article. It is by it's self, with white totally surrounding it, making it the most clear image as it's the one Q want us to see first. Like the NME contents page above, this contents page has 7 images. This seems to be common with rock music magazines; usually having 5,6 or 7 images. This is so the magazine stays true to it's conventions and the audience will always expect the contents page to look similar to this so they feel familiar with it and know what they're getting from Q. 

One difference this contents page has to the others is that it has the articles featured down the side, so the readers know what articles are featured and where they are. 

Music Magazine Front Covers With LIIAR Analysis

This front cover of Q  is taken entirely up by Dave Grohl, obviously telling us that he is the main featured artist in this issue. The readers of the magazine are going to be told that this issue is mainly on rock music. This is because Grohl takes up the who front cover, indicating that the magazine it's self will be taken up by rock. We can also tell it will be mainly rock because of the use of fire and black, which is conventional of hard rock. From the main image there is another indicating that Grohl is the main feature in the issue. This is the depiction of the other Foo Fighters members inside Grohl's mouth, which could tell us they're not as important as them.

We can also tell that the magazine aren't taking themselves too seriously. The main image it'self isn't meant to be artistic or innovative, instead it is playing around with hard rock conventions used previously by AC/DC, Areosmith, Zepplin etc...and having a joke with them.

This front cover makes it very clear what audience Q are trying to entice in. Q have used a picture of Dave Grohl, an icon in rock music, and next to it they have sell lines of Biffy Clyro and Arctic Monkeys who are also (the latter sort of) highly thought of in the rock world. There is also a small sell line about Radiohead. These sell lines along with the main image are clearly trying to entice fans of rock into reading this issue. This makes it so the audience almost doesn't see the Nicki Minaj sell line.

The fact that Minaj is in the same magazine as Foo Fighters and Biffy Clyro sums up the ideology of the magazine. Q is known for being very diverse in genres of music and likes to write articles about nearly all genres. 

This Cover of NME  is a lot different to other issues. Normally NME has red text, this issue has orange text. The orange links in with the main article and image which is about "The reinvention of Mark Ronson", the orange could connote that the reinvention is one of their liking.

The main image of the cover is Ronson holding two halves of a trumpet, telling us of his new sound. Before this issue came out, Ronson was known for covering well known tracks and putting horn sections on top of them. This image depicting him with a broken trumpet tells us this is no more without the audience having to read the anchorage. 

The main article on the cover is conventional of NME. The NME are known for being very fond of innovative sounds and the changing of images of artists. The main article sums up the NME's ideology and therefore the main image sums up the magazines ideology. 

Magazine Prices

Weekly Music Magazines:
Kerrang £2.20, NME £2.20,

Monthly Music Magazines:
Mojo £4.60, Q £3.50, Rock Sound £5+

In conclusion, weekly magazines are around half the price as those released monthly

My Target Audience

Audience Targeted by my magazine:
Young average age of 20-25 but other age ranges will appreciate the magazine so around 60% 15-35 and 20-30% 36-45
Mostly male generally 60-80% male with other magazines in a similar genre
Around 50% ABC
Interested in the alternative life style and fashion ie. anti chinos
Go to gigs and festivals or watch festival coverage
Listen to Q radio
Watch predominantly channel 4 or E4
Passionate hatred of generic pop music. eg. Britney Spears, Peter Andre, Justin Bieber etc...
Appreciates all genres of rock music except generic rock. eg. Whitesnake, Bon Jovi, Coldplay etc...
Slight interest in other genres. So a small blues article could feature